Brand USA partners Google for Road Trips campaign
As part of a 3 phase Discover America drive, the
public-private travel marketing arm of U.S. tourism has lately proclaim its
plans of a promotional road trip campaign with Google. Google is going to do a job
with Brand USA on an interactive Discover America map to show available actions
for global visitors and help them to plan a journey in an interactive way. Jiri
Marousek, Director of digital for Brand USA said that mapping would give
context and won’t be a mere listing like Google Places.
After teaming up with Google, Enterprise Rent a Car, and
Spotify, Brand USA is also appealing destinations and private organisations to add
itineraries, photos, videos for the Discover America map. The one with the
highest traveller ratings will be featured with particular stories and content
and will be show over the map.
The Road Trips part of the campaign is slated to run
November to March. It will be pursue by a Great Outdoors campaign from March to
June, and then a Travel Like A Local blitz from June to September.
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