Musafir.com, the UAE’s (United Arab Emirates) first premium knowledge travel website has proclaim its entrance into the fast rising Indian OTA (Online Travel Agent) market backed by the parent company, Universal Albert Dias Sachin Gadoya Sachin Tendulkar and Mehul Thakur Musafir.com go into Indian OTA marketTravels and Tourism LLC, which lead the way the e-commerce platform in the UAE with Musafir.com in 2007.
Musafir.com will present total travel solutions to Indian travelers with outstanding client service and several result innovations ruled up during the year. The brand aims to improve the way citizens plan their holidays. The travel website present flights to over 3,000 destinations around the world on over 270 airlines, domestic and international hotel deals at over 75,000 properties, and lots more. Shortly, the make plans to open sole tailored holiday packages for consumers while the main center in the first quarters will be flight bookings.
Founded in the UAE by Sachin Gadoya, Albert Dias and Mohammed Al Thani in August 2007, Musafir.com’s foray into India form an essential part of the company’s international growth strategy. Musafir.com India has an first asset commitment of Rs 100 crore backed by parent company, Universal Travels & Tourism from the UAE and Viva Holdings from India. By 2018, Musafir.com seek to be among the top Five OTAs in India leveraging their well-built deal capability and know-how in the travel sector. This, coupled with India’s favourable economic outlook and demographic profile, will propel growth of the e-commerce company in India.
To repeat its promise to the India market, the company has bring on enter Indian cricketing legend Sachin Tendulkar as its brand ambassador. Remarking on the declaration, Managing Director, Sachin Gadoya said, “India’s online travel market is predictable to cross 55,000 crore by 2015 and OTAs are probable to report for a 40% share of that market. Our plan is to influence our know-how and knowledge to make the most of chance in this burgeoning market by focusing on the B2C leisure travel segment and offering Indian travellers a suite of exciting products, no-nonsense convenience and a premium knowledge.”
“We are extremely keyed up to have Sachin Tendulkar on board as our brand ambassador. His reliable and excellent presentation in the sport, huge fan-following, credibility and love for travel make him the ideal ambassador to give confidence more Indians to journey across the sphere. Through this relationship, Musafir.com aims to make stronger brand recall to meet the company’s determined growth plans in India. Sachin Tendulkar personifies skill, reliability, consistency and integrity. Musafir.com’s synergy with these values coupled with Sachin’s tremendous plea that cuts across masses and classes make him the ambassador of choice” added Sachin Gadoya.
At the opening, Brand Ambassador Sachin Tendulkar said, “Musafir.com appreciate the business of travel and has been fruitfully catering to the rising needs of travelers. I look ahead to this exciting association as we give confidence India to plan their travel with Musafir.com”
The business with Sachin Tendulkar covers a major global marketing campaign that comprise radio, television and outdoor media, in which Tendulkar is seen showing the travelers ‘a new way to go ghoomne’ wherein Musafir.com is a new enabler encouraging ‘people to stop dreaming and start travelling’. As part of the start campaign and also to hearten the clients to try out the new website, Musafir also publicize zero convenience fee, which is now a normal charge by all OTAs, for an first period of Thirty days.
Musafir.com will present total travel solutions to Indian travelers with outstanding client service and several result innovations ruled up during the year. The brand aims to improve the way citizens plan their holidays. The travel website present flights to over 3,000 destinations around the world on over 270 airlines, domestic and international hotel deals at over 75,000 properties, and lots more. Shortly, the make plans to open sole tailored holiday packages for consumers while the main center in the first quarters will be flight bookings.
Founded in the UAE by Sachin Gadoya, Albert Dias and Mohammed Al Thani in August 2007, Musafir.com’s foray into India form an essential part of the company’s international growth strategy. Musafir.com India has an first asset commitment of Rs 100 crore backed by parent company, Universal Travels & Tourism from the UAE and Viva Holdings from India. By 2018, Musafir.com seek to be among the top Five OTAs in India leveraging their well-built deal capability and know-how in the travel sector. This, coupled with India’s favourable economic outlook and demographic profile, will propel growth of the e-commerce company in India.
To repeat its promise to the India market, the company has bring on enter Indian cricketing legend Sachin Tendulkar as its brand ambassador. Remarking on the declaration, Managing Director, Sachin Gadoya said, “India’s online travel market is predictable to cross 55,000 crore by 2015 and OTAs are probable to report for a 40% share of that market. Our plan is to influence our know-how and knowledge to make the most of chance in this burgeoning market by focusing on the B2C leisure travel segment and offering Indian travellers a suite of exciting products, no-nonsense convenience and a premium knowledge.”
“We are extremely keyed up to have Sachin Tendulkar on board as our brand ambassador. His reliable and excellent presentation in the sport, huge fan-following, credibility and love for travel make him the ideal ambassador to give confidence more Indians to journey across the sphere. Through this relationship, Musafir.com aims to make stronger brand recall to meet the company’s determined growth plans in India. Sachin Tendulkar personifies skill, reliability, consistency and integrity. Musafir.com’s synergy with these values coupled with Sachin’s tremendous plea that cuts across masses and classes make him the ambassador of choice” added Sachin Gadoya.
At the opening, Brand Ambassador Sachin Tendulkar said, “Musafir.com appreciate the business of travel and has been fruitfully catering to the rising needs of travelers. I look ahead to this exciting association as we give confidence India to plan their travel with Musafir.com”
The business with Sachin Tendulkar covers a major global marketing campaign that comprise radio, television and outdoor media, in which Tendulkar is seen showing the travelers ‘a new way to go ghoomne’ wherein Musafir.com is a new enabler encouraging ‘people to stop dreaming and start travelling’. As part of the start campaign and also to hearten the clients to try out the new website, Musafir also publicize zero convenience fee, which is now a normal charge by all OTAs, for an first period of Thirty days.
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